Brand: Timex
Model: Timex Petite
Name: Once Upon a Time – My First Timex Watch from Timex
Reference: 12979
Caliber: M100, manual wind, no date
Dial Code: 12979 10081
Case: Chrome plated base metal
Dial: Time teacher design
Lug width: 14 mm
This book introduces children to Timex, creating a potted history of how time was told across the ages with the watch dial being the center piece of each page.

Once upon a time…My first watch from Timex

This book is about Time.
What is Time? How did people in times gone by come to measure Time?
More importantly – it helps teach a child how to tell the Time… in rhyme!
But this is more than just a book.
Right at its heart is a sparkling new Timex watch.
Strong enough to survive the rough and tumble. Simple to read. Beautifully finished. Endlessly reliable.
What could be better to provide hours of fun and excitement for a child, than the gift of time itself?
Rhymes by Nicholas Salaman
Illustrated by Michael Foreman
Design by John Gorham
Art Direction by David Holmes of Holmes Knight Ritchie
Printed in Hong Kong

Once upon a Time,
There was no one to tell it,
Only Darkness so thick
You could practically smell it.
Then, after no Time,
God got tired of Night,
And invented the Sun
(Which was considered rather bright).

So after there was Time…
Night time and Day,
“But how do we tell when it’s time to
To come home?”
The Dinosaurs would say.
Then Man came to the rescue
In the nick of Time,
And dragged the whole affair
Out of the prehistoric slime (ugh).

So there’d be no squabbling over (say)
How long to cook mammoth’s livers,
He marked Time out
Into regular slivers.
Twelve hours before Noon
And twelve hours after,
A notion which at first met with Ill-concealed laughter.

At first, men measured Hours
By candles marked with rings,
And hour-glasses full of sand,
And sundials and things.
And leaky pans full of water
Which slowly dribbled out.
“Time for tea, It’s four o-dribble,”
The hungry tribe would shout.

Then a helpful Professor
Hit on the notion
Of making a face
With a Hand set in motion.
An Engine would make the Hand
Sweep round the face,
Pointing in turn to each Hour
In its place.

But things moved on fast.
And thought Hours were now in it,
People soon wanted their Time
By the minute.
So the Face was split up
Into sixty divisions,
And a Long Hand was added
To point at these smidgeons.

In telling the Time,
The first thing to do
Is don’t tell the Time.
Let Time tell you.
The 12 numbered places are
Small Hand’s affair,
They mean Hours only,
And Long Hand mustn’t interfere.

Between the numbers are minutes –
Marked each with its space
Which Long Hand eats up
As he sweeps round the face.
Small Hand nibbles Hours –
12 is his limit,
But, every hour. Long Hand
Wolfs sown 60 minutes.

Here is your very own Timex watch. Remove it carefully by pulling out the perforated cardboard.
Telling time with your new Timex:
The little hand is the hour hand and it travels from one number to the next in one hour.
The big hand is the minute hand and it travels all the way around the watch in one hour.
The red hand is the second hand. It moves very quickly and counts off 60 seconds every minute.
Please remember to gently wind your watch every morning before you put it on. And be careful not to get your watch wet!
Let’s go through an hour, five minutes at a time.
The blue shows the minutes past the hour. The red shows the minutes to the next hour.

Now you know about Time, it’s time for the present:
Your very own watch – now, isn’t that pleasant?
It means from today, as the minutes float past,
You’ll know what’s o-clock – without asking – at last!
TIMELY ADVICE: DO’S AND DONT’S
Don’t wind your watch while it’s still on your wrist. Rough winding can make tickers end in a twist.
Don’t wind it sharply. Use a smooth rolling motion, As if you were rubbing your nose with sun lotion.
Don’t wind it right up, the watch-doctors say: It could break the spring. It should be wound right up once every day.
Don’t wear your watch by the sea, if you please: Sea and sand can produce an untimely disease!
Don’t keep your watch on while taking a bath, (Its enough to make an octopus laugh.)
Don’t put it face down When not on your wrist, if the glass gets too scratched, The hour may be missed.
Don’t leave it on metal. It’s bad for the works Which grind to a halt with judders and jerks.
And don’t put your watch on top of the television The electrics will give it a pain in its bellyvision.
Don’t wear it in bed – when you waggle your arm In persuit of some dream, it might come to harm…
But have fun with your watch. At the end of our rhyme, One instruction left: DO have a good time.

Note: There’s lots of questionable capitalization and punctuation LOL.