Over the years Timex has collaborated with many other brands. The earliest being Ben Hogan, arguably the worlds greatest golfer. This was followed by the British and American Scouting Association, popular cartoons like Snoopy, Scooby Doo, Smurfs, several Olympc games and brands like Champion Spark Plugs. Timex continue to collaborate with fun and interesting brands today like Todd Snyder, James.